Module on Media and Civil Servants:
Learning Outcome :
- To sensitize civil servants about issues related to media relations and understand their growing importance
- To appreciate the emerging trends in social media
- To acquire the ability to use the available tools to harness the potential of traditional and new/social media
Sessions :
- Civil Servants and the Media: Finding the Common Ground
(The Growing importance of Print, Electronic, and Internet Media in the Contemporary Society- Positive Contribution of Media to Society in General and Governance in Particular-Need for Interaction between Civil Servants and Media-The Communication Gap between Civil Servants and Media-Success Stories of Healthy Relations between Civil Servants and Media and their Beneficial Outcomes)
- Media Tools and Techniques
(Government Policy in Dealing with the Media-News Releases- Media Briefings- Media Centres/Press Rooms-Media Alerts- Media Kit- Interviews for Print and Electronic Media- Media Monitoring Service Providers-Media Contact List-Dealing with Crisis Situation and Adverse Publicity-Communication Strategy Framework)
- Harnessing the Potential of Social Media
(Facebook-Twitter-Instagram-Snap Chat-Blogs of Journalists)
Training Methodology:
- Lectures
- An Exercise on Drafting a Media Release
- A Role Play for a TV Interview Followed by Group Feedback
The Resource Persons:
Session 1
- Commissioner, Information & Public Relations, Hyderabad
- Professor K. Nageshwar, Department of Journalism, Osmania University
- Sri M. Somashekar, Deputy Editor & Bureau Chief, Business line
- Sri M. Srinath Reddy, Associate Professor (Retd.)
Session 2
- Professor K. Stevenson, Head, Department of Journalism, Osmania University
Session 3
- K.Srinivas Reddy, Editor, Telangana Today
Note:We may contact Professor K. Stevenson, Head, Department of Journalism, Osmania University to find out the contact numbers of the Resource Persons