>> Orientation Training Programme for IAS(P) - 2015 Batch

Module on Media and Civil Servants:

1. To sensitize civil servants about issues related to media relations and understand their growing importance
2. To appreciate the emerging trends in social media
3. To acquire the ability to use the available tools to harness the potential of traditional and new/social media

1. Civil Servants and the Media: Finding the Common Ground
   (The Growing importance of Print, Electronic, and Internet Media in the Contemporary Society- Positive Contribution of Media to Society in General and Governance in Particular-Need for Interaction between Civil Servants and Media-The Communication Gap between Civil Servants and Media-Success Stories of Healthy Relations between Civil Servants and Media and their Beneficial Outcomes)
2. Media Tools and Techniques
   (Government Policy in Dealing with the Media-News Releases- Media Briefings- Media Centres/Press Rooms-Media Alerts- Media Kit- Interviews for Print and Electronic Media- Media Monitoring Service Providers-Media Contact List-Dealing with Crisis Situation and Adverse Publicity-Communication Strategy Framework)
3. Harnessing the Potential of Social Media

(Facebook-Twitter-Instagram-Snap Chat-Blogs of Journalists)

1. Lectures
2. An Exercise on Drafting a Media Release
3. A Role Play for a TV Interview Followed by Group Feedback

The Resource Persons:

1. Commissioner, Information & Public Relations, Hyderabad
2. Professor K. Nageshwar, Department of Journalism, Osmania University
3. Sri M. Somashekar, Deputy Editor & Bureau Chief, Business line
4. Sri M. Srinath Reddy, Associate Professor (Retd.)

1. Professor K. Stevenson, Head, Department of Journalism, Osmania University

Session 3

1. K.Srinivas Reddy, Editor, Telangana Today

Note:We may contact Professor K. Stevenson, Head, Department of Journalism, Osmania University to find out the contact numbers of the Resource Persons